TRINIDAD LARA
Sales Representative, AbsoluteAR Services

Trinidad Lara came to NHIN in 2015 as a sales representative for AbsoluteAR. Prior to joining the AbsoluteAR sales team, Trinidad got his introduction into the pharmacy industry at Emdeon, now known as eRx Network, where he was manager of the Inside Sales team and worked mainly with independent pharmacies.

At AbsoluteAR, Trinidad takes great pride in his work and enjoys working in sales for revenue cycle management tools and services for all of pharmacy. He is responsible for creating new opportunities and new business development. He is passionate about helping customers who subscribe to AbsoluteAR services meet their financial goals and grow their businesses.

Trinidad was born in Lancaster, Pennsylvania but spent most of his childhood in Guadalajara, Mexico. His family migrated to Fort Worth, Texas in 1988 where Trinidad still resides. He is the proud father of four daughters and when he’s not working or shopping for the girls, he enjoys biking, running, and spending time with his family.